Career Objective
Assume management level responsibilities in leading strategy and execution in paid, organic, and other search marketing investments to ultimately increase company revenue. I have the desire to assist clients in maximizing their return on investments while meeting their overall web presence objectives.
Summary of Qualifications
- Demonstrated ability to increase the number of qualified leads, revenue, and ROI with online marketing campaigns
- 4+ years experience with online advertising, specializing in search engine marketing (SEO & PPC)
- Strong knowledge of web analytics, affiliate marketing and social media optimization
Professional Experience
Earth Trade | Carlsbad, CA | Search Engine Marketing Manager | December 2008 - Present
- Created unique SEM strategies, based on company goals, budgets, and industry research
- Introduced techniques for keyword research, on-site organic optimization, and link development
- Developed new processes and trained internal team on SEO and PPC best practices
- Developed new processes for reporting and project management
- Optimized landing pages using A/B and multivariate testing with Google Website Optimizer
- Optimized websites and sponsored search campaigns for increased traffic and ROI
- Managed approximately $1 million in ad spend between 12 accounts across AdWords, Yahoo Search Marketing, and Microsoft AdCenter with proven ROI
JP Communications, Inc. | San Marcos, CA | Search Engine Marketing Specialist| July 2007 - December 2008
- Managed all search engine marketing efforts including search optimization (SEO), Pay per Click (PPC), and social media optimization (SMO) for network of company properties that included B2B vertical search engines and directories specialized for the wholesale industry.
- Managed multiple accounts with an approximate spend of $1 million across several Pay per Click vendors with proven ROI.
- Coordinated link building campaigns, competition analysis, and updated reporting processes to enable efficient data collection.
- Successfully executed SEO campaigns leading to increased rankings and conversions
- Obtained and maintained 1st page ranking for the keyword "Wholesale" in Google and Yahoo!
- Managed 30 + Pay Per Click (PPC) accounts with an approximate spend of $1.5 million.
- Clients ranged from agricultural, e-commerce, and large scale real estate development.
- Responsible for Pay per Click vendor ad copy creation, keyword research, keyword traffic estimates and analytic analysis.
- Assisted in landing page development, implementation, and multi-variant testing.
- Developed custom-detailed monthly reporting deliverables for each client through analysis of web analytics.
Skills
Online Advertising
- Organic Search Engine Optimization (SEO), including Keyword Research and link Development
- Pay per Click (PPC) Set up, Management, including Campaign Analysis and landing page optimization using A/B and Multivariate Testing
- Social Media Optimization (SMO), Viral Marketing, and Video Optimization
- Analytics Setup, Testing, Analysis and Reporting (Google Analytics and Omniture Site Catalyst)
Computer Software
- Microsoft Office Suite, including PowerPoint, Excel and Project
- AdWords Editor, Microsoft AdCenter Desktop, Yahoo! Search Marketing Desktop Tool
- Joomla, Wordpress, Magento, OS Commerce, Dreamweaver, BaseCamp
Certifications
- Google AdWords Qualified Professional
- Google Analytics Qualified (.pdf)
