Digital Marketing Professional

8+ years of agency and client-side experience in digital media, specializing in paid media and organic search

  • Managed multi-million dollar global digital marketing initiatives for Fortune 500 companies in verticals that include real estate, agriculture, wholesale, health & wellness, retail, and technology.

  • SEM
  • Display Media
  • Earned Media (SEO)
  • Web Analytics

 Sr. Manager, Paid Media Services
 Covario, Inc.

  •  Currently manage global SEM initiatives for a Fortune 100 company
  •  Demonstrated ability to formulate and execute comprehensive paid media strategies utilizing Search, Display, Remarketing, Video, Mobile, and In-Text
  •  Execute on every level of SEM campaign management including, budget planning, forecasting, keyword research, ad copy creation/testing, on-going keyword and bid optimizations.
  •  Act as the global lead for international agency partners / geo leads and primary point of contact for clients / key stakeholders
2012 - present
 Search Engine Marketing Manager
 Earth Trade Water, Inc.

  •  Created unique SEM strategies, based on company goals, budgets, and industry trends.
  •  Developed new processes for reporting and project management and trained internal team on SEO and PPC best practices
  •  Managed over $1 million in annual ad spend with proven ROI.
  •  Increased conversion rates by 3.5% & reduced cost per acquisition by over 300%
2008 - 2012
 Project Manager
 SEM Overhaul (Sole Proprietorship)

  •  Provides consulting for SMBs on strategy, SEM, SEO, social, email & affiliate marketing
  •  Actively formulate and implement digital media campaigns for small to mid-sized businesses for client retention and increased revenue streams.
  •  Responsible for all business operations, documentation and accounting./li>
  •  Prepare request for proposals, review bids and conduct contract negotiations.
2008 - present
 Search Engine Marketing Manager
 JP Communications, Inc.

  •  Managed all digital marketing efforts including search optimization (SEO), Pay per Click (PPC), and social media for network of company properties that included B2B vertical search engines and directories specialized for the wholesale industry.
  •  Managed multiple accounts with an approximate spend of $1+ million across several Pay per Click vendors with proven ROI.
  •  Coordinated link building campaigns, competition analysis, and updated reporting processes that enabled efficient data collection.
  •  Successfully executed SEO campaigns leading to increased rankings and conversions
2007 - 2008
 Search Engine Marketing Specialist
 Interactivate, Inc.

  •  Managed 30 + Pay Per Click (PPC) campaigns with an approximate spend of $1.5 million.
  •  Clients ranged from agricultural, e-commerce, and large-scale real estate development.
  •  Responsible for Pay per Click vendor ad copy creation, keyword research, keyword traffic estimates and analytic analysis.
  •  Developed custom-detailed monthly reporting deliverables for each client through analysis of web analytics.
  •  Assisted in landing page development, implementation, and multi-variant testing.
  •  Developed custom monthly reporting deliverables for each client through analysis of web analytics (Web Side Story (HBX) and Google Analytics-Urchin).
2006 - 2007

 Web Analytics
  •  Omniture SiteCatalyst
  •  Google Analytics
 Bid Management Platforms
  •  Kenshoo
  •  Marin
  •  Familiarity with Acquisio.
  •  Google AdWords Qualified Professional
  •  Google Analytics Qualified
  •  Kenshoo Enterprise Certified
  •  Bing Ads Accredited Professional (link)
  •  AdWords Editor, Bing Ads Editor,& Kenshoo Editor
  •  CMS: WordPRess, Joomla, Magento, OS Commerce, and Shopify.
  •  NetSuite, HubSpot, Microsoft Office Suite, Dreamweaver, Notepad++, Coda
 Download Resume

Eugene is extraordinary at continually providing high quality internet leads that have been a huge factor in our company's success. He has consistently found internet leads using a variety of search engine campaigns with uncanny success.

- Jeff Blair


I'm available for short-term contract and freelance work, so go on... hire me!

  •  858 243 6481
  •  San Diego, CA
  •  @eugenebyun
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